Celebrity nail stylist and Raleigh County native Jenna Hipp is the manicurist to stars including Jennifer Garner, Jennifer Lawrence, Jessica Alba and Lea Michele. Hipp has also founded her own line of green nail and beauty products and owns her own nail agency, Nailing Hollywood.
She recently took a few minutes to share some insight into what’s going on in Hollywood, nationally and with her business.
It’s an interesting time right now for nails and nail art — especially in Hollywood. In the past year or so, my agency, Nailing Hollywood, has seen a huge decline in celebrity and editorial nail art requests.
Not only that, nail polish brands are dropping like flies. But why? The demand just isn’t there for the regular, non-skilled individual to do nail art on themselves. The recession is over. Everyone is headed back to the salon, especially with extra chic and trendy “dry bar” style salons popping up all over the place, including Olive & June and Mini Lux who has launched several luxury — yet affordable — salons toting designer brands like Chanel and YSL.
That said, beauty brands are constantly trying to reinvent themselves, as are artists. I’m seeing even the most skilled nail art pros pushed to the limit to create something fresh and exciting, which excites consumers and regenerates the marketplace.
It’s true. So many are completely over gels, acrylic and nail art and instead are seeking a more natural routine. However, there’s no doubt that beautifully executed nails still maintain that “cool factor” that even celebrities can’t resist. Because of easy application and no dry time, nail wraps are steadily gaining popularity. I see people playing with different textures and paint alternatives to create custom, interesting nail art.
Additionally, natural nail care and clean formulations will be in high demand as people are looking to repair past damage, which is what my “Jenna Hipp” brand is focusing on. 2017 is going to be interesting.
Source : http://www.register-herald.com/news/life/raleigh-native-celebrity-nail-artist-talks-trends/article_4afb3864-5d89-5bc1-8fde-8d885f6cb3d4.html