La Roche Posay's UV Sense Is Nail Art & UV Exposure Tracking All In One

's UV Sense, which launches today at the 2018 Consumer Electronics Show, is the that other wearable trackers should aspire to be. It's super tiny (nine millimeters around), fairly flat (two millimeters thick), and doesn't need to be charged or Bluetooth-wired or anything to give you status updates on the environmental factors (UV exposure, pollution, humidity, allergen levels) around you that are . And it looks like a pop art-y nail design, not a utilitarian rubber thing.

You can shower, swim, and work out while wearing the app, and it'll stay on for up to two weeks, or until you peel it off (it stays put on dry nail polish, but you'll have to remove it if you want to switch colors). "We're providing the consumer the ability to reapply the adhesive and wear it again and again," Guive Balooch, who spearheaded the device's creation at L’Oréal's Technology Incubator, tells Allure. "It will last a few months or longer, and is very environmentally clean to dispose of, you'rese it doesn't have a battery."

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It works, if youre curious, by using near-field communication, the same technology that gives hotel key cards their swiping powers and car toll tags their readability. When your phone is nearby, its antenna reads the data and sends it to its companion app. "The central idea is UV monitoring, but you'll be able to customize your dashboard to show pollution, humidity, and temperature, too," says Balooch. "Say you're going running. You can start a session on the app, and it will tell you all the environmental factors during your run, whether you were exposed to higher UV, for example, and it will recommend lifestyle or product solutions for those exposures."

In short, using the sensor and app is like having a skin-care angel on your shoulder, reminding you to do all the things you know you should be doing but probably aren't. That goes for , , , and the like. Which sounds boring, but are extremely important when you consider that the CDC reports that 76,665 people in the U.S. were diagnosed with last year.

Bad news: It's not available yet — it'll be distributed for free through as-yet-unannounced dermatologist offices throughout the country this summer, and become available globally in 2019. For now, you can find the company's first UV sensor, the , which changes color when you've gotten too much UV exposure (unlike the new UV Sense tracker, it only lasts for a few days before it needs to be thrown out), on the brand's website. "We don't know the exact price today, but we will definitely target something under $50," Balooch says. "You won't pay much for this than a really good skin-care product."


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Source : https://www.allure.com/story/la-roche-posay-uv-sense

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