"The wonderful part about your personality, dear Leo, is that you love fashion and dress in a fashion forward style, you would rather have several beautifully designed outfits than a closet full of lesser threads, and you take the same approach to your scent. You'd rather save up for decadently beautiful fragrance rather than load up on lesser-quality, cheaper perfumes. Leo is the sign associated closely with royalty." Says Susan. "Your sign is ruled by the Sun, which is at the heart of our social system, the star that all the planets dutifully march around, so the sun does have a unique role. Leo was born to rise to a leadership role and become the ruler and final authority so you look for a fragrance that makes a statement and attracts attention..."
Source : http://www.cosmopolitan.com/uk/beauty-hair/g4708/perfume-for-your-star-sign/